Social Media Marketing

Social media marketing is the use of social media platforms to promote a product, service, or brand. It is a type of digital marketing that allows businesses to engage with their audience, build brand awareness, and drive sales and revenue. Social media marketing involves creating and sharing content, as well as running paid advertising campaigns, on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Some of the key tactics used in social media marketing include:

  1. Content creation: This includes creating and sharing valuable, engaging, and relevant content on social media platforms.

  2. Influencer marketing: This is the practice of partnering with key individuals or organizations to reach a specific target audience.

  3. Paid advertising: This includes running paid advertising campaigns on social media platforms such as Facebook, Instagram and LinkedIn to reach a larger audience and drive more website traffic, leads and sales.

  4. Social listening: This is the process of monitoring social media platforms for mentions of a brand, product, or service, and engaging with users in real-time.

  5. Analytics and reporting: This includes tracking the performance of social media marketing campaigns, analyzing the data and making adjustments to optimize results

Social media marketing allows businesses to reach and engage with customers in new ways, and to track and measure the impact of their marketing efforts in real-time. It’s a cost-effective and efficient way to build brand awareness and drive conversions, and can be used as a standalone marketing strategy or in conjunction with other digital marketing tactics.Overall, social media marketing is a critical aspect of modern business and plays an important role in driving growth and revenue. It allows businesses to connect with their audience, understand their needs and preferences, and promote their products and services in a way that resonates with them.

Social Media Marketing

What’s Included in Social Media Marketing (FEATURES) Starter Professional
2 Video posts per week ✅ ✅
3 Image posts per week ✅ ✅
Sourcing of Content ✅ ✅
Optimised posting plan ✅ ✅
Monthly activity report ✅ ✅
Graphic Design of Images ❌ ✅
Logo / Branding included ❌ ✅
Quarterly Analytical Report ❌ ✅
Customised Links ❌ ✅
Facebook App Competitions ❌ ✅