Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. The goal of SEO is to increase the visibility of a website and drive more traffic to it. By improving a website’s ranking in SERPs, more users are likely to find and visit the website.
SEO can be broken down into two main categories: on-page SEO and off-page SEO.
On-page SEO: This includes the optimization of elements within a website, such as its content, title tags, meta descriptions, and headings. On-page SEO also includes optimizing images, videos, and other multimedia content to increase the chances of them appearing in image and video search results.
Off-page SEO: This includes the optimization of elements outside of a website, such as backlinks from other websites. The more authoritative and relevant the websites linking to a website are, the more likely the website is to rank higher in SERPs.
SEO is a constantly evolving practice, as search engines are constantly updating their algorithms. As a result, SEO professionals need to stay up-to-date on the latest developments in order to ensure that their strategies are effective.
Overall, SEO is a critical aspect of modern digital marketing, as it plays an important role in driving organic traffic to a website and increasing its visibility in SERPs. A well-optimized website is more likely to be found by potential customers, which can lead to increased conversions and revenue.
Seo
| What’s Included In On Page (FEATURES) | Starter | Professional |
|---|---|---|
| Total Keywords Monthly | 5 to 10 | 20 to 25 |
| Google Analytics Installation | ✅ | ✅ |
| Google Webmaster Installation | ✅ | ✅ |
| Title Tag Optimization | ✅ | ✅ |
| Meta Description Optimization | ✅ | ✅ |
| Keyword Optimization | ✅ | ✅ |
| Header Tag Optimization | ✅ | ✅ |
| Anchor Text Inclusion | ✅ | ✅ |
| Anchor Text Inclusion | ✅ | ✅ |
| Body Text Optimization | ✅ | ✅ |
| URL Rewriting | ✅ | ✅ |
| Google, Yahoo & Bing Site Map Upload | ✅ | ✅ |
| Footer Tag Creation/Optimization | ✅ | ✅ |
| What’s Included In Off Page (FEATURES) | Starter | Professional |
| Blog Writina & Submission | 4 (Monthly) | 8 (Monthly) |
| Guest Blog Writing & Creation | 4 (Monthly) | 8 (Monthly) |
| Web 2.0 | ✅ | ✅ |
| Search Engine Submission | ✅ | ✅ |
| Directory Submission | ✅ | ✅ |
| Micro Blogsite | 3 | 6 |
| Image Submission | 5 | 10 |
| RSS Feed Syndication | ✅ | ✅ |
| Social Bookmarking | ✅ | ✅ |
| Siteman Submission | ✅ | ✅ |
| PPT Submission | ❌ | ✅ |
| Infographics Submission | ❌ | ✅ |
| Blog Commenting | ❌ | ✅ |
| Forum Submission/Comment | ❌ | ✅ |