Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. The goal of SEO is to increase the visibility of a website and drive more traffic to it. By improving a website’s ranking in SERPs, more users are likely to find and visit the website.

SEO can be broken down into two main categories: on-page SEO and off-page SEO.

  1. On-page SEO: This includes the optimization of elements within a website, such as its content, title tags, meta descriptions, and headings. On-page SEO also includes optimizing images, videos, and other multimedia content to increase the chances of them appearing in image and video search results.

  2. Off-page SEO: This includes the optimization of elements outside of a website, such as backlinks from other websites. The more authoritative and relevant the websites linking to a website are, the more likely the website is to rank higher in SERPs.

SEO is a constantly evolving practice, as search engines are constantly updating their algorithms. As a result, SEO professionals need to stay up-to-date on the latest developments in order to ensure that their strategies are effective.

Overall, SEO is a critical aspect of modern digital marketing, as it plays an important role in driving organic traffic to a website and increasing its visibility in SERPs. A well-optimized website is more likely to be found by potential customers, which can lead to increased conversions and revenue.


What’s Included In On Page (FEATURES) Starter Professional
Total Keywords Monthly 5 to 10 20 to 25
Google Analytics Installation
Google Webmaster Installation
Title Tag Optimization
Meta Description Optimization
Keyword Optimization
Header Tag Optimization
Anchor Text Inclusion
Anchor Text Inclusion
Body Text Optimization
URL Rewriting
Google, Yahoo & Bing Site Map Upload
Footer Tag Creation/Optimization
What’s Included In Off Page (FEATURES) Starter Professional
Blog Writina & Submission 4 (Monthly) 8 (Monthly)
Guest Blog Writing & Creation 4 (Monthly) 8 (Monthly)
Web 2.0
Search Engine Submission
Directory Submission
Micro Blogsite 3 6
Image Submission 5 10
RSS Feed Syndication
Social Bookmarking
Siteman Submission
PPT Submission
Infographics Submission
Blog Commenting
Forum Submission/Comment