Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. The goal of SEO is to increase the visibility of a website and drive more traffic to it. By improving a website’s ranking in SERPs, more users are likely to find and visit the website.

SEO can be broken down into two main categories: on-page SEO and off-page SEO.

  1. On-page SEO: This includes the optimization of elements within a website, such as its content, title tags, meta descriptions, and headings. On-page SEO also includes optimizing images, videos, and other multimedia content to increase the chances of them appearing in image and video search results.

  2. Off-page SEO: This includes the optimization of elements outside of a website, such as backlinks from other websites. The more authoritative and relevant the websites linking to a website are, the more likely the website is to rank higher in SERPs.

SEO is a constantly evolving practice, as search engines are constantly updating their algorithms. As a result, SEO professionals need to stay up-to-date on the latest developments in order to ensure that their strategies are effective.

Overall, SEO is a critical aspect of modern digital marketing, as it plays an important role in driving organic traffic to a website and increasing its visibility in SERPs. A well-optimized website is more likely to be found by potential customers, which can lead to increased conversions and revenue.

Seo

What’s Included In On Page (FEATURES) Starter Professional
Total Keywords Monthly 5 to 10 20 to 25
Google Analytics Installation
Google Webmaster Installation
Title Tag Optimization
Meta Description Optimization
Keyword Optimization
Header Tag Optimization
Anchor Text Inclusion
Anchor Text Inclusion
Body Text Optimization
URL Rewriting
Google, Yahoo & Bing Site Map Upload
Footer Tag Creation/Optimization
What’s Included In Off Page (FEATURES) Starter Professional
Blog Writina & Submission 4 (Monthly) 8 (Monthly)
Guest Blog Writing & Creation 4 (Monthly) 8 (Monthly)
Web 2.0
Search Engine Submission
Directory Submission
Micro Blogsite 3 6
Image Submission 5 10
RSS Feed Syndication
Social Bookmarking
Siteman Submission
PPT Submission
Infographics Submission
Blog Commenting
Forum Submission/Comment