Kumar Digital Solutions provides the best digital marketing course in zirakpur.
- effective advertising messages
- Trends in the development of the Internet market
Digital Marketing training
What will you learn?
- Principles of creating a digital marketing strategy
- Planning marketing activities and setting priorities
- Setting goals, defining audience groups, designing media
- budgets, selecting communication channels, analyzing the effectiveness of advertising campaigns
- effective advertising messages
- Trends in the development of the Internet market
- Designing content and graphics for the website to be displayed in high positions in the Google search engine (SEO)
Content Marketing
What will you learn?
- Designing a content marketing strategy from scratch,
- Creating a persona, i.e. a real image of the recipient of your Content Marketing content,
- Types of Content Marketing content and their distribution channels on the Internet,
- Content design techniques that will make users eager to read and share them,
- Simple ways to find inspiration to create valuable content,
- Metrics that will help you assess the effectiveness of your Content Marketing activities
Public Relations training in practice
What will you learn?
- Conducting Public Relations activities in accordance with industry ethics
- Creating a media database
Initiating contact with a journalist - Writing press releases and planning distribution
- Actions in the event of emergencies in social media
- Preparing for a public appearance – media training
Social Media – Brand image and community building
What will you learn?
- Building a social media strategy for the brand
- Selecting social networking sites for business and marketing purposes
- Building a community based on customer needs
YouTube Training : Designing a video marketing campaign
What will you learn?
- Preparing a video marketing action plan based on the brand’s communication strategy
- Creating simple film scripts and engaging video content for YouTube
- Video publishing and optimization in YouTube Studio
Linkedin training
What will you learn?
- How to optimize your personal and business profile on LinkedIn step by step
- What features of the website are best to use to achieve success
- How to create content on personal profiles and company pages and analyze the results of actions
Facebook Ads training
What will you learn ?
- Account configuration – Business Manager on Facebook Ads – connecting accounts, profiles, advertising accounts and connecting people cooperating.
- Recipient group settings – geolocation, selection of interests, etc.
- Creating audiences – custom audiences, lookalikes, saving audiences from other sources.
- Google Analytics training
- What will you learn?
- Rules for collecting and reporting data by Google Analytics.
- Set success metrics for your website.
- Set up goals (conversions) and transactions to measure for your website.
- Analyze and segment website users and create personas.
- Analyze the channels and sources of traffic to your website.
- Analyze conversion paths and assisted conversions, and compare different attribution models to understand which sources start and end the conversion path.
